greg

Architect/Developer/Digital Marketer

Enterprise CMS Administration / HTML / CSS / JavaScript / Git / React / Content Modelling and Architecture / Sitecore 9.2 and 10.3 / Sitecore Certified Platform Associate Developer / Helix / Unicorn / Sitecore Workflow, Roles and Permissions / Sitecore xDB / Personalization / SEO / Google Analytics (GA4) / Google Tag Manager / Google Ads / Google Search Console / Adobe CC / Photoshop / Illustrator.
UX is always top of mind with focus on information architecture, and ultimate usability. Proven experience in developing and executing marketing campaigns through multiple channels with effective use of analytics to drive conversions. Deep experience in understanding market, brand and voice to determine the needs of internal stakeholders as well as external prospects.

Faye + Walker Architecture

Tech: Gatsby, GraphQL, React.js, Netlify

Faye + Walker is an emerging Austin based multidisciplinary firm working primarily in the medium of Architecture.

Repo Deployed

Dolo

Tech: MySQL, Express.js, Sequelize, React.js, JSX, React Router, Auth0, Bulma

Donation Location: A complex database schema, RESTful API, user authentication and intuitive UI come together to help charitable organizations connect with the communities they serve.

Repo

NPR News Scraper

Tech: MongoDB, Mongoose, Cheerio, Express.js, Node, Handlebars, Bootstrap

Save, view and leave comments on your favorite headlines. This web scraper app features a Node/Express/MongoDB backend.

Repo

Transformers Memory Game

Tech: React.js, JSX, Node.js, HTML, CSS

React.js built SPA memory game. Click the 12 unique images without clicking an image twice!

Repo

CLI Shopping Experience

Tech: MySQL, Node.js, Inquirer, Console.Table

This app implements a simple command line based storefront using the npm inquirer package and MySQL database backend.

Repo

Notify

Tech: AJAX, jQuery, SongKick API, Firebase, Bootstrap, Handlebars

Utilizing the SongKick API, users can see artists, show dates and venues in the city they select.

Repo
Greg P Church
Architect/Developer/Digital Marketer

SKILLS & LANGUAGES

Enterprise CMS Administration / HTML / CSS / JavaScript / Git / React / Content Modelling and Architecture / Sitecore 9.2 and 10.3 / Sitecore Certified Platform Associate Developer / Helix / Unicorn / Sitecore Workflow, Roles and Permissions / Sitecore xDB / Personalization / SEO / Google Analytics (GA4) / Google Tag Manager / Google Ads / Google Search Console / Adobe CC / Photoshop / Illustrator.

WORK EXPERIENCE

Association of Certified Fraud Examiners

Web Architect August 2018 - Present

For the recent migration of site properties to Sitecore CMS, I performed

  • Google Analytics and Google Tag Manager integration
  • Google Enhanced Ecommerce integration
  • SEO considerations including meta and schema structured data
  • Live chat integration
  • GDPR and consent management integration
  • Search-as-a-service integration
  • Sitecore Experience Editor definitions
  • Content Structure and Workflow
  • Roles and Permissions
  • Personalization
  • Redirects
  • Technical documentation and training

Conducted migration of 10 site properties to new Google Analytics 4 that required recalibration of

  • Site events and conversions
  • Google Tag Manager tags for Enhanced Ecommerce and trackable events
  • Google Ads conversion settings
  • Custom definitions
  • Custom reports
  • Google Data Studio/Looker Studio dashboards

Sitecore Development

  • ASP.NET Core
  • Helix
  • Git
  • Unicorn
  • HTML5/SCSS/JavaScript/TypeScript
  • C#
  • Azure Dev-Ops

Marquee Event Rentals

Website Manager December 2017 - July 2018

Managed, developed and deployed Site Management, UX/UI, SEO and SEM campaigns for the newly launched Marquee Event Rentals e-commerce website.

  • Utilized heatmap and session recording technologies to better understand behavior flow and conversion funnel for an 11% increase in e-commerce conversion rate delivering a 7% increase in revenue (QoQ 2018).
  • Leveraged market and competitor research and site analytics for 14% increase in sessions, 4% increase in pageviews and 7% drop in bounce rate (QoQ 2018). Google Analytics certified.
  • Developed campaigns to drive over 100% more leads at 75% reduction in cost per conversion with 10K monthly spend (QoQ 2018). Google AdWords certified.

Marquee Event Group

Digital Marketing Manager February 2005 - December 2017

Conceived, developed and managed the Marketing Department by taking ownership of design and development of multiple company websites. Implemented email marketing, SEO, SEM campaigns. Developed social media strategy and campaigns and ultimately oversaw complete brand management via cross-platform marketing.

  • Proficient in all aspects of WordPress CMS: HTML / CSS / PHP / JavaScript / jQuery / Plugin and Backup Management / Server-side and Database Optimization. Highly competent in WooCommerce e-commerce plugin.
  • Developed and managed multiple company websites. Projects initiated with stakeholder, internal teams and user interviews. Deep focus on Information Architecture development and documentation to support ultimate usability. Deep experience in implementing the requirements of internal stakeholders into user-focused sites and applications.
  • Attention to user feedback through analytics, session recording, surveys and focus groups. Consistently utilize feedback to improve site conversion rates. Site outperforms industry averages in bounce rate, pages per session and average time on site.
  • Attained Google Analytics IQ Certification and Google AdWords Search Certification.
  • Developed calendar and content for disbursement through multiple media channels to engage current clients and attract new. Content tailored to unique audiences and strengths of Facebook, Instagram, Pinterest and Twitter. Achieved a steady increase in impressions and engagement across all social channels.
  • Design and layout of print and digital ads, brochures, mailers and sales and trade show tools.

EDUCATION & TRAINING

Sitecore CMS

Sitecore Certified Platform Associate Developer


University of Texas, Austin, TX

Certification in Full Stack Development
Studied & Trained at the Coding Bootcamp of The University of Texas Austin, gaining the skills to become proficient in frontend and backend technologies. Curriculum included HTML5, CSS, JavaScript, jQuery and Node.js, as well as modern frameworks like React.js, and database systems such as MySQL and MongoDB.


Google Analytics IQ Certification / Google AdWords Search Certification


Austin Community College, Austin, TX

Computer Science - Focus in Programming and Web Development


Texas A&M University, College Station, TX

Communications & Psychology

INTERESTS

Woodworking, Baking, Cooking, Golf, Tennis, Trees, Live Music, Camping, Guitars, Coffee, Reading, Parenting, Traveling, Dogs.

Contact me!

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